5 notices that your company may be in decline

Hiring, Management, Team, Uncategorized, Values
They are picked up by Jim Collins in his book entitled 'Companies that fall' where he collects 5 phases that warn you that your company is threatening the decline. Not all companies necessarily pass through all the phases or the duration is the same. However, the author picks up 5 factors that are often repeated in many large companies that have ended up falling. Are these:   The arrogance born of success   The momentum and success accumulated by a company can lead it to move forward in an ambition of growth without measuring too much steps. Remember that in addition to doing things with a deep knowledge of where the company wants to go and the ability to do it; the luck factor can also be a determining factor…
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These decisions have made many businesses succeed

Hiring, Management, Team, Uncategorized, Values
One of the most attractive benefits of becoming an entrepreneur is to take control over your professional life. As an entrepreneur, you are solely responsible for making decisions related to your business. While others may give you advice and point in a certain direction, ultimately you will have the last word. Unfortunately, there is also a significant disadvantage when undertaking. Being responsible for many decisions is stressful, especially when the future success or failure of your business depends on them. Some decisions will come to you naturally, but there are five incredibly hard decisions that you cannot avoid facing on your way to success:   1- Leave your job Putting your own business will be the first important decision you will have to face as an entrepreneur. In general, it…
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10 phrases that distinguish a successful entrepreneur

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The biggest problem for an entrepreneur is not to raise investments, to make your company create or avoid being destroyed by the economy and competition. The real difficulty that entrepreneurs face is their own mentality. Today we have access to knowledge, we know a lot about everything, but not enough to be experts in something. We lack the right words. The best words in the best order. The words fit your favorite song, in a poem, pronounced by the person who does it and with the right color to be articulated, a deep and comprehensive meaning in very few characters. If there is an idea so that it stays in people's minds, the change will happen, and then you can change the world. Words are stones that build a path…
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Learn how to make financial projections

Hiring, Management, Team, Uncategorized, Values
The projections that we have allow us to have a control over all the items of the organization. With this we can know the performance of each area, distinguish what we need to improve and how much we should invest.   Steps to follow Before making a financial projection, consider that it is necessary to have basic notions of finance. If this is not your case, ask your accountant for help or download the Internet files that facilitate their preparation. On pages such as:   -BV Consulting   -Business plan   -Word Business   -Delphi Know your company. Víctor Calderón, founding partner of ArCcanto - a consultancy specializing in financing for SMEs - points out that the first thing is to analyze your market and your production capacity. Master the figures of your organization…
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What is Digital Marketing or Online Marketing

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Surely the name digital marketing or online marketing is familiar. But are you clear about digital marketing and how is it different from traditional marketing? We tell you in this post!   What is the digital marketing? Digital Marketing, is the use of Internet and social networks in order to improve the marketing of a product or service. It is important to note that digital marketing is a complement to traditional marketing, not a substitute. The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell others). Social Media Marketing, also called Marketing in Social Networks, is part of digital marketing although it is a concept that emerged several years later. Importance of Digital Marketing Measurement: when performing a digital marketing strategy…
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Strategies of Advertising Online

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Contrary to what many believe when they decide to advertise on the Internet there is not only one way to advertise. There are many types of ads and each has its own characteristics, particularities and purposes. Here we show you everything you need to know:   1. Search engine advertising   One of the most common ways to advertise on the Internet is Search Engine Marketing (SEM) or search engine marketing, especially in one of them: Google. In fact, the great technological giant has a method for you to do sponsored advertising: Google Adwords. The main advantage of this type of ads is that they improve the positioning of your website through paid advertising. This type of advertising usually works through pay per click (PPC); that is, you only pay…
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How to Patent your Idea (and not be Stolen)?

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Whenever we have a great idea for an invention in any field, the same questions arise. How to patent an idea? How to patent a product? In this article we will explain the basic notions you should know to protect your ideas. Why should an idea be patented? It grants you the monopoly of exploitation for 20 years, 10 if it is a utility model. Avoid plagiarism by preventing third parties from reproducing your invention in the countries where you patent. A first year of exclusivity in which the patent is not published and you can negotiate with it or expand it. How to patent an idea? Learn about the patent system, the payment of fees and how to write a patent report, which is essential when entering your idea. Write on…
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Online Business Models

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Keep in mind: business model is the mechanism through which the entrepreneurs seek to generate income and benefits.There are companies on the internet created without it, but this is an exceptional and very risky case. Unless you have been in the industry for years, as well as, have the full confidence and capital to start your business and endure several years without generating money, these online business models will help you structure your idea.   Electronic Commerce   Sale of products through the internet. Unlike selling in physical stores it is scalable and easy to take to other countries. It is an intendancy of more and more people feel comfortable paying online. Even so when it runs well it is one of the most profitable businesses online.   Advertising  …
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Market Trends For 2018

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We are in the start line of 2018. Today more than ever, market face challenges. Such as the construction of new strategies to reach increasingly demanding publics, who use technology for day and day. Decisions made by Consumption, which is increasingly diversified but, above all, that is hungry for new acquisitive experiences. Therefore, as the old saying goes. "It is better to prevent than later regret" or as the famous British economist John Maynard Keynes argued: "a successful investment is anticipating the anticipations of others". The best way to achieve this is by knowing the new market research trends that 2018 offers us. Artificial Intelligence in market research Whenever AI is talked about, it is thought about machines subjecting the human race. But the truth is that it is a…
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10 Tips to be the best entrepreneur

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What should you do to start to be the best entrepeneur? What attitude and spirit do you have to have? Here are some general tips to tackle entrepreneurship and business work. Performance As a entrepeneur not only do you have to work and work, but you must also work to achieve all the challenges that can help you. If you have managed to get good results and your company sell forward never let your arms down. It is the first commandment of every good entrepreneur. 2. Creativity At work we do not just have to do everyday things in the form of routine and monotony, be creative, innovate and create new things; and if they are not new, a different way of seeing them and a different form of definition…
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