Contrary to what many believe when they decide to advertise on the Internet there is not only one way to advertise. There are many types of ads and each has its own characteristics, particularities and purposes. Here we show you everything you need to know:

 

1. Search engine advertising

 

One of the most common ways to advertise on the Internet is Search Engine Marketing (SEM) or search engine marketing, especially in one of them: Google.
In fact, the great technological giant has a method for you to do sponsored advertising: Google Adwords.
The main advantage of this type of ads is that they improve the positioning of your website through paid advertising.

This type of advertising usually works through pay per click (PPC); that is, you only pay for each click that is made on your ad, and although there are other variants this is still the most used. It is highly customizable and you choose the maximum amount you are willing to pay for each click of a certain word.
As for its format, only text of up to four lines is allowed as much and distributed as follows; 25 characters in the title, 70 in the text and 35 in the URL.
For example, imagine you want to book a hotel room in the Fiji Islands for next month and search Google for “the best hotels in the Fiji Islands”. As you can see in the following image, on the one hand you will find organic results positioned by SEO techniques and other ads.

In terms of its use, search engine advertising is the most used by advertisers whose main objective is to get web traffic and conversions, since with this type of advertising you are reaching users looking for your products. In addition, it is one of the simplest and most effective advertising techniques.

 

2. Advertising on social networks

 

It would be crazy to ignore the power of social networks to help you have a successful business. And the fact is that social media is not only effective within your digital marketing strategy, but social media advertising is gaining more followers due to its effectiveness.
In fact, most social networks offer the possibility of creating advertising on their platforms, either by promoting messages and content or by creating specific advertisements. Facebook, Twitter, LinkedIn, Instagram or YouTube are just some of them.

 

 

In addition, they allow you to segment your target audience very well, so you will be able to choose what kind of people you want to reach and not only that, but with promoted messages you will be able to reach more people, position yourself higher and have more options to get a successful result.
If you want to boost your presence in the networks, letting you know and deriving traffic to your social profiles and your website then this is a good option for you.

 

3. Banners

 

Banners are probably the best known form of online advertising; and in large part that is because they were the first ads to appear on the Internet.
It consists of placing an advertisement of different formats, sizes and designs in a strategic site within a web page. Users who click on the ad will end up on the landing page of your choice. The problem is that nowadays we are so saturated with advertising that we hardly pay attention to them. So if you want to advertise online you should first consider other options such as Google Adwords or social media advertising.

 

4. Pop-up windows

Make no mistake: surely since you use the Internet you have closed dozens of pop-up ads (and probably many more); and it is the most normal thing in the world because in online advertising this is one of the most annoying advertising forms.
It is a pop-up window that appears when you open a website that is not yours. Although years ago it was effective now with the appearance of new ways to advertise on the Internet. It is less advisable to bet on it.

Now, this has nothing to do with an online marketing resource that is increasingly used; insert a pop-up window on your same website that invites users to register; subscribe or simply leave your email in order to receive information from totally free way
Something as simple as that can help you win prospects, increase your database and give you better results.

 

5. Advertising on blogs

 

In this case we do not refer to the ads that appear on any blog; but it is a type of indirect advertising that is usually done through the technique of storytelling and branded content, making up the publicity behind an experience, a story or a reflection.
It is a relatively new modality and therefore many businesses still do not know its advantages.
It consists of a type of collaborative advertising and to take advantage of its potential you should look for the references of your sector to pay them in exchange for writing an article talking about some of the products or services; and when we talk about paying we do not only refer to money; but that you can also offer your products or services and other agreements that benefit you both.

 

6. Mobile advertising

 

Undoubtedly, it is one of the most widely used Internet advertising strategies in recent times. Given that almost everyone has a smartphone or other mobile device from which they usually connect.
More and more companies choose to adapt their ads to the medium that is experiencing the greatest growth. Contrary to what happened a long time ago when most mobile ads were simple adaptations of ads on computers; now more and more advertisements are designed to be seen from a smartphone without being annoying, whether in the form of text, video or image.

They can be in social networks such as Google Adwords, banners or other forms of advertising. You should bear in mind that users do not behave the same in front of a smartphone than a computer; so choose a responsive design. Adapt the design to the maximum and make sure that your landing page is adapted to be viewed from a mobile phone . And above all, make sure that the loading time does not spread too much; that the calls to action are highlighted and that the buttons are visible.

 

7. E-mail marketing

 

For many years, a form of advertising has dominated the Internet, which is now annoying, intrusive and ineffective; the mass mailing of advertising mails.
In fact, we receive so many emails per day that we have become almost immune to advertising; and we did not even take two seconds to send it to the Spam folder.
E-mail marketing has nothing to do with that but it goes much further and in fact could be considered a fundamental part of your digital marketing strategy.

The e-mail marketing would give for an entire article; but in this case, speaking of advertising, we refer to the fact of camouflaging promotions and advertisements within everyday; friendly and valuable messages that the user does not want to eliminate.
It is a form of advertising in a permissive and pleasant way; and you should definitely bet on it but consider it more as part of your digital marketing strategy than as a way to advertise itself.

 

8.Video advertising

Every time we consume more content in video, and that makes video advertising is also gaining ground giant steps.
Viral videos are growing and there are even social networks exclusively for videos like YouTube or Vine. These platforms can become an excellent showcase to advertise your product or service; once you insert ads in YouTube, Dailymotion, Vimeo or Vine videos that are shown to the user before the video starts playing or in a prominent place in your search results.

In addition, this form of advertising also includes those banners or ads inserted in websites that are in the form of a video; since it is proven that they manage to attract twice as many users as with an image or text.
It is a good option to consider as well as being an economical and easy to configure option.
For example, if we search YouTube “online marketing” the first result that appears is precisely an advertisement.

 

9. Remarketing

 

Remarketing is one of the best advertising techniques on the Internet for both small and large advertisers.
It is not so much a way to advertise but rather it is a functionality that allows you to create personalized ads; that will be shown to those users who previously visited your website but did not perform any conversion on it.
It is a solution that is within Google Adwords, the great monster of online advertising; and is the one that is more oriented to Return on Investment so it is an option that you should take into account if many users leave your site without buying

Be careful because remarketing badly used can be aggressive; but with a good configuration does not have to be negative but quite the opposite. It can be very useful and profitable for your business.
Although these are the main ways to advertise on the Internet there are others; and you can even mix them together and opt for an online advertising strategy that includes several types of ads.